From code to the first order
E-commerce D2C
EvaLawrens · Client project · 2024
An online store for a D2C brand, from development through to the ad campaigns.
For EvaLawrens, a D2C brand, I took on the online launch as a whole: the store and the sales.
E-commerceBusinessMarketing
01The constraint
The challenge wasn't coding a store, it was making it profitable. That means holding both the technical side and customer acquisition, two grounds few developers touch together.
02What I shipped
The store (WooCommerce and Stripe), the connection to the supplier's CRM, custom front-end features such as product zoom. Then the Meta and Google Ads campaigns, and the content.
03Key points
- Full e-commerce store + payments
- Supplier CRM automation
- Ad campaigns (Meta / Google)
- Content creation (Photoshop / After Effects)
Result : A store turned profitable. Back-end, front-end, advertising and content, all held by the same person.
